endorsements

ENDORSEMENTS
“Michael has spent a career at the center of the money management industry, and
speaks as only an insider could. The book provides simple, effective guidelines for a
successful investment experience for everyone. The evidence is that all of the
complex, expensive strategies sold by active money managers simply are not worth the
cost. Michael explains very credibly how to formulate a winning investment approach
that is deceptively simple.”
— David Booth, Chairman, Chief Executive Officer, President and Chief Investment Officer of
Dimensional Fund Advisors, a highly successful investment management firm based in Santa
Monica with over $100 billion under management

“The Big Investment Lie is a well-informed articulation of an inherent difficulty within the
investment field. While there is nothing wrong with striving to beat the market, it is vital
to consider the elements of caveat emptor, and to realize that beating the market brings
with it the inevitable risk of losing to the market – as at least half the beat-the-market
money must. Michael Edesess does a brave and truthful service by directly detailing the
real-life gamble associated with such activities and proposing feasible and educated
alternatives.”
— John O’Brien, Executive Director of the Master’s in Financial Engineering (MFE) program at UC
Berkeley, Haas School of Business. Haas MFE is ranked number one in North America.

“Are you getting your money’s worth from your investment advisors? Probably not. With
wit and accuracy, and based on years of personal experience, Michael Edesess
provides clear and easy advice that will help you add substantial value to your portfolio.”
— George Case, consultant and analytical investment software pioneer